Taking place on the date of the first match of the 2022 FIFA World Cup in Qatar on November 21, fans who buy a drink at the Old Punch Bowl and say the code word “GK shirt Giveaway” will receive a free jersey from worth over £70. .
New nationwide research from the leading pub and brewer has also revealed that almost a third of football fans say they are more likely to watch the upcoming winter football tournament thanks to the success of the Lionesses earlier in the year. the year.
As well as sparking interest in the tournament, the Lionesses’ victory inspired the nation to wear their national colors in international matches.
According to the data, fans are 17% more likely to wear an England shirt to show their support following the success of the women’s team.
What’s more, the Lionesses’ recent surge in popularity has also sparked renewed interest in the upcoming Women’s World Cup next summer, with one in four (38%) saying they plan to watch the tournament in 2023.
The news follows a report by Greene King earlier in the year which found almost half (49%) of sports fans in the UK think local pubs and bars should show more women’s sports on live television.
Following the report, Greene King has made a historic pledge to support women’s sport by ensuring that all town center pubs show the rest of the Women’s Super League on their screens until the end of the season.
Karen Bosher, Managing Director of Premium and Urban Pubs at Greene King, said: “Our pubs have such an important role to play in major football tournaments; they provide a space for fans to show their support and come together as a community.
“It doesn’t matter if you’re wearing England head-to-toe colors or just looking for a casual drink with your friends while you watch the game – our pubs are inclusive spaces for everyone during the upcoming tournament. .”