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Walmart Adds Buy Buttons and Virtual Queuing




With most of its customers worried about inflation as the holidays approach, Walmart has launched a trio of new services designed to help online shoppers save time.

The retailer will allow shoppers to skip checkout with a “Buy Now” button on most products, “allowing them to purchase items directly from item pages for even faster and easier shopping,” according to a Thursday, October 27 press release sent to PYMNES.

The retail giant is also promoting its virtual queuing experience, which keeps customers in line for the most in-demand items during Black Friday sales as they continue to shop the Walmart website. The tool makes sure shoppers know when they’re in line, their estimated wait and how long they need to spend at checkout to secure their purchase, the statement said.

“We’ll even hold their place in multiple queues at once in case they’re looking to purchase multiple different high-demand items,” the statement said.

Finally, customers now have the option to see most viewed and most purchased items in their search results, helping them find popular products before they run out of stock, the statement said.

Walmart said in the statement that 78% of its customers say inflation will have a “definite” or “a lot” impact on their holiday shopping this year.

Earlier this week, PYMNTS noted that many retailers – from major players like Walmart, Target and Amazon to smaller stores – are rushing to sell to shoppers, who are increasingly worried about their household budgets in the face of a recession. .

Read more: Retailers rush to react as consumers pull back on inflation

PYMNTS research found that 70 million US consumers said they thought a recession had already started, while another 89 million said they had already cut spending to prepare for a recession they thought impossible to avoid.

We also found that consumers want to be able to shop online more easily. Thirteen percent of consumers felt frustrated with the checkout process when buying on a merchant’s app or website, 16% when buying on a digital marketplace, and 38% when making purchases in the market of a social media platform.

They should have a smoother experience with Buy Buttons. According to PYMNTS’ “Buy Button Report 2022,” this kind of functionality — along with options like buy now, pay later — helped US consumers spend 46% less time at checkout.

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