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Unite Digital Expands Its Team with 11 New Hires




BLOOMFIELD HILLS, Mich., October 27, 2022 /PRNewswire/ — Unite Digital, LLC, a digital marketing company that develops products that help brands connect with their channel partners to deliver unparalleled digital experiences, today announced the expansion of its team with 11 new recruits:

  • Robyn Glasservice president of finance
  • Brian Kadrioskiquality assurance and business analyst
  • Paul Mergelprogram manager and business analyst
  • Amy Pennybackermelee master
  • Richelle LaBargemarketing specialist
  • Nermeen Nasimsoftware developer
  • Chris Reichertsoftware developer
  • Daouda Nianeproduct specialist
  • Nathalie Robergesoftware engineer
  • Sheila Bazulkaproduct implementation manager
  • Howard Witzkeproduct specialist team leader

“As Unite Digital continues to grow, we are delighted to add eleven new hires to our team,” said Stacey Coopers, President and CEO of Unite Digital. “Our new team members bring incredible talent and decades of experience to the company, and we’re excited to work with them to continue creating seamless customer experiences.”

Robyn Glasservice president of finance

Robyn Glasser joins Unite Digital with years of accounting and finance experience in a variety of industries including public accounting, IT outsourcing, experiential marketing and financial services. She most recently served as controller for Schechter Wealth, a small financial services company in birmingham.

As Vice President of Finance, Robyn will work closely with the Accounting and Human Resources teams on day-to-day responsibilities and help create and implement scalable processes for our growing business. She holds a bachelor’s degree in accounting from University of Michigan. Outside of work, she enjoys travelling, going to the beach and spending time with her family and friends.

Brian Kadrioskiquality assurance and business analyst

Brian Kadrioski brings over 15 years of quality assurance experience and nearly 10 years of experience as a business analyst to Unite Digital. He recently worked with FordDirect and Search Optics, where he pioneered their QA team, growing them from one to six and creating the company’s QA protocol and standards.

At Unite Digital, Brian will work with the technology team to ensure that their platform architecture, design and development is built and tested to the highest standards for customers. Brian attended Baker College, student in computer science and commerce. He enjoys traveling with his family, especially visiting different beaches in the country and collecting coins.

Paul Mergelprogram manager and business analyst

Paul Mergel joins Unite Digital with over 11 years of experience in project management, scrum master and lead delivery in software development. As a Program Manager and Business Analyst, Paul will work closely with Unite Digital’s software development team to help drive the company’s rapid growth.

Paul previously worked as a delivery manager at Guaranteed Rate Mortgage, where he worked with the software development and enterprise architecture teams to create a unified mortgage data platform. He went to University of Michigan and earned a Bachelor of Science in Human Biology. Paul has a wife and two sons. In his spare time, he enjoys playing guitar, ukulele and banjo.

Amy Pennybackermelee master

Amy Pennybacker joins Unite Digital after five years as a developer and scrum master at United Wholesale Mortgage and nearly 20 years of leadership experience in the insurance industry. In her current role, she works with development teams to introduce Scrum and Agile methodologies.

Amy is a graduate of Grand Circus Coding Bootcamp and holds a Masters in Leadership from Central Michigan University and a bachelor’s degree in sociology from University of Denver. She is a former Peace Corps volunteer who loves to travel, photograph, and learn about different cultures, foods, and languages.

Richelle LaBargemarketing specialist

As a marketer, Richelle LaBarge audit Unite Digital accounts for brand compliance and manage the company’s social media and blog.

Richelle is a recent graduate from Arizona State University, where she earned a Masters in Digital Audience Strategy. She also holds a bachelor’s degree in media communications from the University of Michigan and enjoys hiking, cooking, reading, traveling and watching movies in her free time.

Nermeen Nasimsoftware developer

Nermeen Nasim has worked for more than three years as a software engineer. She previously worked at Greenvale IT Solutions Inc., where she led a team of six stack developers, as well as Nanosoft Technology as a mobile application developer. At Unite Digital, she will work on .NET applications, cloud-based applications and front-end frameworks like Angular or React.

She graduated from from pakistan NED University of Engineering and Technology with a bachelor’s degree in computer science and computer science. She enjoys spending time with her family and friends, as well as baking, sewing, art, biking, and watching comedies.

Chris Reichertsoftware developer

Chris Reichert is one of Unite Digital’s newest software developers and will work with the development team on new features and products. He previously worked at Divurgent as a software engineer developing applications in the SalesForce environment. His most significant achievement was the successful single sign-on integration of PowerBI and SalesForce for their customer portal.

Chris learned to code with CodeFellows after a career change as a construction project manager. Chris graduated from University of Houston with a BA in English Linguistics and is a Veteran and former Army Airman. He enjoys spending time with his family and going on road trips.

Daouda Nianeproduct specialist

Daouda Niane has over 15 years of experience in the automotive industry, most recently at FordDirect as a technology specialist and member of the team that launched the VINReal product. He was also a technical client analyst at CDK Global. At Unite Digital, he will take care of reseller registration.

Daouda is from Senegal and lived in United States since 2001. He has four children and enjoys playing and watching football.

Nathalie Robergesoftware engineer

Nathalie Roberge has over five years of experience as a software engineer, having previously worked at Ford Motor Credit Company, as well as an entrepreneur and test automation manager. She will work as a full stack developer at Unite Digital.

Nathalie attended the University of Michigan and earned a bachelor’s degree in software engineering and is currently completing a master’s degree in artificial intelligence and machine learning by Colorado State University Global. In her spare time, she enjoys spending time with her three children, reading, being outdoors, and training for triathlons and other races.

Sheila Bazulkaproduct implementation manager

Sheila Bazulka is Unite Digital’s newest Product Implementation Manager and will focus on building a team to train on a new product for finance and insurance. She has worked in the automotive industry for 18 years as a software installer/trainer, program manager and most recently as a project manager, with previous roles at CDK Global and Reynolds and Reynolds.

Sheila graduated from Fort Hays State University holds a General Studies degree with a concentration in Business, Psychology and Sociology and is currently pursuing her Professional Certification in Project Management. She enjoys camping, reading and collecting hats.

Howard Witzkeproduct specialist team leader

Howard Witzke brings over 17 years of customer service and dealer support experience to Unite Digital and will lead Unite’s team of product specialists. Previously, he was Digital Support Manager at FordDirect and worked as a Regional Operations Manager supporting Ford, lincolnMercury, Jaguar, Land Rover and Volvo with online marketing strategies.

Howard holds a master’s degree in operations management from Kettering University and a Bachelor of Business Administration from Central Michigan University, with a specialization in accounting. In his free time, he enjoys playing golf.

About Unite Digital:

Founded in January 2016 by an industry veteran Stacey Coopers, Unite Digital develops products that help brands connect with their channel partners to deliver unparalleled digital experiences. Unite Digital’s products include Manufacturer/Dealer Certified Digital Programs, Digital Advertising Solutions, Traffic Generation, Lead Optimization, Digital Retail, Online Retail Integration and offline and loyalty and customer retention programs. Its management team has over 125 years of combined automotive and digital experience in strategic leadership, global business development, brand positioning and marketing, sales and service optimization, and technology. some information. For more information, visit

Editor’s Note: Downloadable images of our new recruits are available at this Google link.

SOURCE Unite Digital, LLC