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Travel Advisors Remain the Key Resource for Cruise Bookings

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Travelers booking cruises continue to rely heavily on the travel advisor community for help, according to a summer survey of more than 1,300 Allianz Partners travel insurance customers.

New research shared by the leading travel insurance and assistance provider on Wednesday found that booking a cruise was one of the top jobs for travel advisors booking trips for Allianz Partners clients, 27 % of respondents who say they have used a travel agent to book a trip. cruise. This figure was just behind the 28% who worked with a travel consultant to book air travel.

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Age is certainly a factor, however, the data shows. Customers between the ages of 55 and 84 were the most likely to use a travel advisor to book a cruise, with around a third of customers in this age group reporting having used a travel advisor to manage their cruise itinerary. cruise. On the other hand, only 14% of guests aged 35-44 said they used a travel agent to book a cruise.

After cruises and air travel, using a travel counselor to book accommodation was reported by one in five respondents, while 16% used a travel counselor to book an excursion. According to the study, only 3% asked their adviser to rent a car and 6% used their adviser for other travel-related bookings.

“Travel Advisors continue to be an important resource for our customers booking cruises and we’re proud to support these Travel Advisors with industry-leading tools like our award-winning AgentMax travel insurance booking platform, which helps Travel Advisors find the best product for their customer’s itinerary,” said Richard Aquino, vice president and head of sales at Allianz Partners USA, in a statement. “We are also grateful that our customers find tremendous value in our products and overwhelmingly intend to purchase travel insurance again for future travel.”

Other survey highlights include that the vast majority of respondents (91%) said they would be extremely or somewhat likely to purchase travel insurance for their next trip.

Additionally, Allianz Partners customers who booked through a travel agent indicated that their top concern when booking a trip was a medical emergency during the trip (27%), followed by an illness that could have an impact on their trip (26%), flight disruptions (19%). ), a COVID-related issue (13%), lost or damaged baggage (7%), bad weather (3%) and destination security (3%).


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