serial entrepreneur Vikash Samota founded his first startup in 2010 after a three-year stint as an engineer at AT&T in the United States.
His company, Cyberlinks, did end-to-end development of mobile products. In fact, the genesis of MultiTV happened while he was leading the services business at Cyberlinks.
“We realized that video may be the next big thing, and we needed a very simplified solution hassle-free video solution for business“says Vikash Your story.
Cut to 2015 when Vikash was back in India to install MultiTV from his Gurugram headquarters. With a team of 10 employees, the startup launched its first product in 2016.
Now, what did MultiTV decide to solve?
The founder explains: “We wanted to respond to the lack of a solid video technology platform. In 2016, we launched our first case with new-age media companiessuch as SonyLIV, Ditto TV [which became ZEE5] and several others who were revamping their business models from conventional TV broadcasting to OTT, and telecom operators [Vodafone, Idea] who wanted to offer video streaming as a service.
Product offerings and use cases
build a full stack vertically integrated video technology platform which could serve a variety of use cases across industries.
These include OTT streaming, live streaming, virtual conferences, exhibitions, webinars, online fairs, product launchestrade events, company general meetings, COVID-19 fundraisers, digital concerts, sporting events, etc.
The startup create personalized video experiences for its customers through a range of products, including Creator (a white label OTT solution) beLIVE (a all-in-one virtual and online live event platform), Streamline (a video transcoding and encoding solution), and Impulse (Live TV advertising platform).
Talking about his platform as a service (PaaS) model, says Vikash,
“We started offering solutions to broadcasters and in two to three years, we created a comprehensive technology platform that can be used by both broadcasters and other businesses. One of the main changes we have seen is that video adoption is acceleratingand video streaming/viewing is becoming more and more personalized.
MultiTV broadcasts 1 million content videos per month through its technology platforms
By mid-2019, MultiTV had served more than 50 enterprise customers, including Fortune 500 companies. His income was increasing by 100% per year.
But, come 2020, and growth would skyrocket.
As the world has gone entirely virtual after the COVID-19 outbreak, demand for MultiTV’s PaaS solution has increased. Virtually every business event went online almost overnight.
The startup the clientele has been multiplied by 5 to reach more than 250 customers, and revenue jumped 300% less than a year after the pandemic. “After the pandemic, several companies that never imagined going digital were forced to digitize their operations,” says Vikash.
He further specifies,
“Since the start of COVID-19, we have powered more than 2,000 virtual events for Indian and global companies. We’ve held town halls, digital concerts, expos, job fairs, and other use cases. We saw More than 10,000 participants in a dozen countries, and about 10 million people attended these events live.
Infographics: YS Design
Today, MultiTV offers videos at 50+ million consumersand the processes on one million hours of video content per month. He also claims that more 20% of daily OTT audience in India is powered by its video architecture.
Some of his clients include legacy companies such as Asian Paints, Reliance Industries, BPCL, Audi, Honda; trade and industry bodies such as CII, IFFI and TiE; startups and tech giants like Flipkart, Amazon, Samsung, Xiaomi, Microsoft, Cisco; entertainment companies like SonyLIV, MX Player, Voot, 9XM and others.
“We have our own video data center and earth station. In addition to technology, we offer the highest level of data protection and privacy to customers,” says the founder.
MultiTV operates on a two-tier revenue model. Enterprise customers are either charged a Monthly subscription for the platform, or they pay per event.
“Our services can be used for a nominal fee of $100 for a live event up to $1 million for a full subscription – which is what our biggest customer pays,” Vikash reveals.
MultiTV has hosted events for government, as well as industry bodies such as CII, IFFI, TIE, etc.
Future roadmap and PaaS opportunity
Riding on the resurgence of virtual events, OTT streaming and the live video space, MultiTV is aiming for a turnover of 100 million dollars in the next three years.
The founder says: “The lead towards digitization of businesses using video technology will happen at an incredible speed. KPMG predicted that by 2022, 80% of revenue growth [of businesses] would come from digital offers and operations. There’s no reason companies shouldn’t want to be on the transformation curve now, and they are look to partners like us to help make these changes.”
MultiTV expects its customer base and revenues to double by 2020. It is also setting up “building blocks” of international expansion. “This year, our team size will double to 150. We are in the process of recruit senior international talent for sales and marketing in the US and European markets,” says Vikash.
The startup only raised a round of angels led by Nipun Sahni (Partner at Apollo Global) so far. He also serves as a mentor and advisor to management.
Among its competitors are Hubilo, Airmeet, Brella, and others. However, unlike them, MultiTV owns the product intellectual propertywhich it believes will provide a competitive advantage in a global PaaS market estimated at $164.3 billion by 2026according to KPMG.
Vikash sums up the market opportunity saying, “Technology adoption due to the pandemic has been dramatic and, in our view, irreversible. Companies have understood that for scale globally and stay ahead, they need to invest in video technology. And we will continue to be in growth pattern after the pandemic too.
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