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SmileDirectClub Adds Countertop Flosser To Its Premium Oral




NASHVILLE, Tenn., Oct. 27, 2022 (GLOBE NEWSWIRE) — SmileDirectClub, Inc. (Nasdaq: SDC), the next-generation oral care company with the first medical technology platform for straightening teeth, announced today expanding its premium oral care product line with the launch of its innovative new Space Saver Countertop Water Flosser.

SmileDirectClub’s latest convenient and affordable oral care product takes up only half the counter space of the leading countertop model without sacrificing performance. The large-capacity reservoir holds enough water for up to 120 seconds of flossing – 33% longer than the flagship model* – and offers five flossing modes; making it perfect for beginners, advanced flossers, and anyone with braces or dental work. The new Water Flosser removes 99% of plaque where traditional brushing and flossing can’t reach**, and its unique size, storage system, and cordless, rechargeable capabilities make it easy to travel.

The SmileDirectClub Space Saver Countertop Water Flosser ($60) is available now at and Walmart stores nationwide, and complements the brand’s existing oral care product offerings, including large reservoirs and compact water flossers as well as the company’s best-selling teeth whitener. some products.

“We are pleased with the demand we have seen for our handheld water flosser and the countertop water flosser was a natural addition to the portfolio. The new flosser is an important addition to our offerings as it is a small size but big on performance,” said John Sheldon, CMO of SmileDirectClub. “With this launch, we are excited to bring another affordable and convenient smile solution to consumers.”

Since launching in the United States in 2014, SmileDirectClub has become one of the fastest growing health technology companies, helping to care for more than 1.8 million customers worldwide while saving them collectively over $5 billion in the cost of traditional braces.***

To learn more about new SmileDirectClub product offerings and availability, visit: or

About SmileDirectClub
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and creator of the first medtech platform for straightening teeth. With its advanced telehealth technology and vertically integrated model, SmileDirectClub is revolutionizing the oral care industry. SmileDirectClub’s mission is to democratize access to a smile everyone loves by making it affordable and convenient for everyone. SmileDirectClub is headquartered in Nashville, Tennessee, USA. For more information, please visit

Contact: SmileDirectClub Media Relations:

*Versus. the leader in over-the-counter flossing. See for details.
**Based on a clinical study. See for details.
***Calculated using single-pay pricing for SmileDirectClub aligners as of 04/20/2022 versus average charges (including diagnostics and in-person exams) for treatment of mild to moderate malocclusions with braces. Source: national survey of orthodontists.

A photo accompanying this announcement is available at