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Sleep.8 opens tech-forward Westfield, Stratford store

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“Smart sleep and home brand” Sleep.8 has opened a store in Westfield Stratford, building on recent openings in Bluewater, Lakeside, King’s Road, High Wycombe and Guildford.

Sleep.8 claims the location is its “most technologically advanced store to date” and comes ahead of the reopening of its newly refurbished King’s Road, Chelsea store.

The new store features a designer lounge, allowing customers to personalize their room with advice from in-store experts. Upholstered bedroom furniture and coffee tables offer complete interior solutions alongside upholstered beds, sofa beds and armchairs.

From ottoman beds to ergonomic temperature-controlled mattresses, bedding and sleep aid gadgets, Sleep.8 provides customers with tools designed to improve the sleep environment. In the Westfield store, customers will find a pillow gondola featuring 18 different pillow styles, mattress and sofa testing areas and a headboard display.

Innovative zoning makes full use of retail space, with elevated displays and a mattress area where customers can relax while testing out future mattresses.

Sleep.8launched in 2020, offers innovative and technologically advanced sleep solutions.

CEO Musi Chayla says, “With our latest brick-and-mortar stores, we can really educate consumers about their sleep, which is critical to our physical, emotional and mental well-being. It’s about connecting with the customer and helping them find the sleep solution that’s right for them, like with our pillow assortment consultations.

“As someone who comes from retail and believes in it passionately, it has been painful to see the loss of jobs, the decline in customer service and the disappearance of high street retail. Our online presence is strong, but as a brand that believes in the importance of the high street, “Our priority is to look after our employees and customers face-to-face whenever possible. This is the Sleep.8 culture, and it’s important to us that this philosophy is visible to our customers as soon as they enter our new stores.”

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