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Musk delays Twitter relaunch after fake account frenzy

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Musk delays Twitter relaunch after fake account frenzy

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Musk delays Twitter relaunch after frenzy of fake accounts

Musk’s redesign of Twitter had already faced heavy criticism after laying off half of the company’s 7,500 employees and seeing major advertisers suspend ad buying amid the chaos. —Photo Reuters

Wednesday, November 16, 2022 09:23 MYT

SAN FRANCISCO, Nov. 16 — New Twitter owner Elon Musk yesterday postponed the relaunch of the site’s paid subscription service after an initial attempt saw an embarrassing series of fake accounts that scared off advertisers.

“Punting relaunch of Blue Verified to November 29 to make sure it’s solid,” Musk tweeted, delaying his new redesign, originally promised for yesterday, by two weeks.

The bid for more time came after a proliferation of fake, genuine-looking accounts on the website that Musk bought for US$44 billion (RM199.7 billion) late last month, throwing his planes in chaos.

This forced Twitter last week to suspend the new paid checkmark system and reinstate a gray “official” badge on accounts belonging to public figures and large corporations.

In an apparent attempt to avoid a repeat of the issue, Musk tweeted that in the new version, “changing your verified name will cause the check mark to be lost until the name is verified by Twitter to meet the Terms of Service. ‘use”.

In the original revamp, users in the United States could pay eight dollars for the verified checkmark and were free to change their account names and impersonate existing accounts, attracting mischief.

Musk’s redesign of Twitter had already faced heavy criticism after laying off half of the company’s 7,500 employees and seeing major advertisers suspend ad buying amid the chaos.

The layoffs this week continued on the platform, with a senior engineer fired via a tweet from Musk after questioning its new policies.

According to US media, a dozen employees have been fired in recent days after they openly questioned the decision-making of Musk, who called himself a “free speech absolutist”.

Musk has dramatically changed the culture of the company since taking over on October 27.

He scrapped a wildly popular work-from-home policy, imposed long hours, and centralized authority around a small group of confidants, including his personal lawyer. -AFP

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