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Lovesac and Disney+ Give Customers a Front Row Seat to Salem for Hocus Pocus 2




StealthTech Sound + Charge will change the way consumers stream their favorite Disney+ content

STAMFORD, Conn., September 27, 2022 /PRNewswire/ — Lovesac, the omnichannel home brand best known for Sactionals, the world’s most adaptable sofa, comfy bags and innovative StealthTech Sound + Charge system, celebrates the highly anticipated release of Hocus Pocus 2 with a campaign designed to help consumers stream more comfortably from home. The Halloween classic will stream exclusively on Disney+ from September 30 (Disney+ subscription required, must be 18+ to subscribe) and a long-term collaboration with Lovesac will help consumers sit front row for their favorite Disney+ debuts all year long .

Lovesac StealthTech Sound + Charge delivers immersive surround sound and wireless charging built into the brand’s ever-adaptable Sactionals, enhancing home theater experiences with Total Comfort. The collaboration with Disney+ aims to amplify some of the most anticipated releases launching on the platform this year to ensure the best places to stream are in your living room.

Alongside the launch of Hocus Pocus 2, Lovesac is sponsoring a Watch With Your Witches Ultimate Movie Night contest in which consumers can enter for a chance to take home their own custom Sactionals setup with StealthTech, worth up to $10,000. To enter, From September 30 to November 7anyone 18 years of age or older, United States can visit www.watchingwithyourwitches or visit their local Lovesac showroom to learn more. For all raffle information and to explore your chance to win a front row seat to Salem with Lovesac, consumers can visit

“Collaborating with Disney’s Hocus Pocus 2 allowed our primary differentiator to shine – we elevate and integrate streaming experiences into the living room,” said Lovesac Founder and CEO, Shawn Nelson. “The StealthTech Sound + Charge system will create an unparalleled home cinema experience for families and friends as they listen to the groundbreaking return of the Sanderson Sisters.”

The StealthTech Sound + Charge system optimizes sound properties based on the precise characteristics, density and color of the Sactionals covers chosen by the customer, allowing sound to pass through the fabric and padding with superior quality and pristine clarity. Paired with immersive 5.1 surround sound, Lovesac customers will surely experience the excitement of returning to Salem.

“The integration of Lovesac and Hocus Pocus 2 brings high-definition cinema experiences to the comfort of our customers’ homes,” said Lovesac President and COO, Mary Fox. “We hope to continue to innovate the way consumers stream in their living rooms, with not only premieres of blockbuster movies, but everyday viewing experiences like the morning news and fan-favorite series becoming more memorable.”

While supplies last, anyone who purchases StealthTech Sound+ Charge from From September 23 to October 31 will be eligible to receive exclusive Hocus Pocus 2 Footsac coverage. Customers can visit their local Lovesac showrooms and select Best Buy locations to demo StealthTech Sound + Charge’s immersive surround sound, now streaming Hocus Pocus 2 content. For more information on the Hocus Pocus 2 collaboration , visit

About Lovesac Company

Situated at Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology-driven company that designs, manufactures and sells unique, high-quality furniture from its proprietary Designed for Life approach, resulting in products designed to last a lifetime. and designed to evolve over time. customers’ lives do. The current product offering includes sectional sofas called Sactionals, premium foam bean bag chairs called Sacs, and the Sactionals StealthTech Sound + Charge system. As a recipient of Repreve’s 5th Annual Sustainability Champions, responsible production and innovation are central to the brand’s design philosophy with products protected by a strong portfolio of utility patents. Products are marketed and sold primarily online directly at, supported by direct consumer touch points in the form of owned showrooms, as well as through shop-in-shops and pop-up-shops with third-party retailers. . In 2022, Lovesac was recognized by Furniture Today in the “fastest growing” category and as a winner for Serendipity’s design market. LOVESAC, SACTIONALS, SAC, DESIGNED FOR LIFE, THE WORLD’S MOST ADAPTABLE SOFA, AND TOTAL COMFORT are trademarks of The Lovesac Company and are registered in the US Patent and Trademark Office.

About Disney’s Hocus Pocus 2

It’s been 29 years since someone lit the Black Flame Candle and resurrected the 17th Century Sisters, and they’re out for revenge. Now it’s up to three high school kids to stop hungry witches from wreaking a new kind of havoc on Salem before dawn on All Saints Day. “Hocus Pocus 2” also plays Sam Richardson (“Tomorrow’s War”), Doug Jones (“The Shape of Water”), Peak Whitney (“Gossip Girl”), Belissa Escobedo (“American Horror Stories”), Lilia Buckingham (“Dirt”), Froy Gutierrez (“Teen Wolf”), with Tony Hale (“Veep”) and Hannah Waddingham (“Ted Lasso“). The film is directed by Anne Flecher (“Dumplin”, “The Proposal”), produced by Lynn Harris (“King Richard,” “The Shallows”), with Ralph Winter (“Hocus Pocus”, “X-Men” franchise), David Kirschner (“Hocus Pocus”, “Chucky”), and Adam Shankman (“Disenchanted”, “Hairspray”) as executive producers.

About Disney+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, plus The Simpsons and more. In select international markets, it also includes the new general entertainment content brand, Star. The Walt Disney Company’s flagship direct-to-consumer streaming service, Disney+ is part of the Disney Media & Entertainment Distribution segment. The service offers ad-free streaming alongside an ever-growing collection of exclusive originals, including feature films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the latest Walt Disney Studios releases. Disney+ is available as a standalone streaming service or as part of The Disney Bundle which gives subscribers access to Disney+, Hulu, and ESPN+. To learn more, visit or search for the Disney+ app on most mobile and connected TV devices.

Contest Terms and Conditions

No purchase necessary. A purchase will not increase your chances of winning. Open to legal residents of the 50 US/DC 18+ (AL & NE residents must be 19+). Void where prohibited. See official rules at for entry periods, odds, prize description, limitations, and full details. The contest begins September 30 2022 and ends November 7, 2022. Sponsor: The Lovesac Company, Two Landmark Square, Suite 300 Stamford, Connecticut 06901.

SOURCE Lovesac