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DESERT FINANCIAL’S ($8.2 B ASSETS – 417,000 MEMBERS) DIGITAL INSURANCE AGENCY SHATTERS INSURANCE SALES RECORDS

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Desert Financial’s digital insurance agency shatters insurance sales records by selling home or auto insurance to 52% of cited members.

This is powerful confirmation that an FI can play the critical role of trusted insurance advisor to their clients for the insurance purchases that 100% of their clients need to make each year.

— Donna Jermer, Marketing Director of Insuritas

EAST WINDSOR, CT, USA, Nov. 16, 2022 /EINPresswire.com/ — 52% OF MEMBERS RECEIVED A QUOTE FOR HOME OR AUTO INSURANCE PURCHASED FROM DIGITAL AGENCY

Donna Jermer, EVP & CMO at Insuritas noted; “This is a rare achievement when over 50% of customers offered auto or home insurance quotes, purchased. This is powerful confirmation that a credit union or bank can play the critical role of trusted insurance advisor to their customers for the insurance purchases that 100% of their customers need to make each year.

Jermer continued that consumers are looking for trusted platforms to purchase and purchase insurance. Financial institutions are quickly becoming the platform of choice where their customers can shop, compare, purchase and renew the insurance policies they need to protect themselves, their loved ones and their most important assets.

28% OF MEMBERS WHO PURCHASED AN INSURANCE POLICY ALSO PURCHASED ADDITIONAL POLICIES AT THE SAME TIME

Jermer noted – “This ‘cross-sell’ result is a record.” With the help of Insuritas digital agent Lily and supported by our team of licensed live agents, a record 28% of Desert Financial Digital Insurance Agency insurance buyers chose to purchase multiple policies at the same time. Jermer noted; “This is the highest ‘bundling’ rate we’ve seen – another claim that a digital agency integrated with a credit union or bank is trustworthy for ALL insurance needs. a consumer.” Jermer paid tribute to the new digital agent Lily, who is often used by the customer to initiate the purchase process.

Jermer noted that Lily is fine-tuned to “check in” on customers when they are most likely to be in the insurance market by incorporating predictive analytics and first-party customer data such as dates. upcoming expiration on insurance policies, loan approval information and high purchase intent qualifiers.

Ultimately, Lily’s use of technology to forecast customer demand helps drive incremental insurance sales and is not only an integral part of Insuritas’ growth strategy as an organization, but also provides significant recurring revenue without balance sheet risk for its core financial services customer base. establishments nationwide.

Ultimately, Partners experienced up to a 144% increase in policy growth over the same period year-over-year.

Insuritas continues to develop and expand Lily’s capabilities to help customers meet their insurance coverage needs. As customers embrace the additional touchpoints of interaction and regularly interact with the digital assistant to respond to their insurance inquiries, it looks like Lily is here to stay.

About Insuritas

Insuritas’ mission is to connect people to the insurance products they need through a seamless and seamless shopping experience where insurers compete to provide them with the right coverage at the right price. Leveraging proprietary data mining techniques and integrations, Insuritas offers an extensive network of solutions for partners to run their own full-service insurance agency. With Insuritas’ data solutions, partners can drive increased wallet share, increased retention, and recurring non-interest revenue. For more information, visit www.insuritas.com.

Jeffrey Chesky
INSURANCE
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