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Channel 4 Aldi series sees the supermarket consider selling camel’s milk




Aldi could start selling camel milk in UK stores if the item impress enough in the new episode of the supermarket TV show.

Aldi’s Next Big Thing is a series that sees companies showcasing their products in the hope that the supermarket will decide to stock them on their shelves.

Daisy Smith, 24, a camel farmer, and her mother Rebecca Fossett will present camel milk during the Healthy & Wholesome edition of the series.

The family set up the UK’s only camel dairy farm, Daisy’s DromeDairy, in 2021 and the small business was chosen from hundreds of applicants hoping to secure a contract to stock Aldi stores across the country.

Your Local Guardian: Rebecca and Daisy will showcase their product on Thursday's episodeRebecca and Daisy will showcase their product on Thursday’s episode (Picture: Aldi)

The series is hosted by Anita Rani, from Countryfile and BBC Radio 4, and Chris Bavin, from Britain’s Best Home Cook and Eat Well For Less.

It’s split into six parts with competing vendors in a variety of categories, including dinners, baked goods, treats and more.

The products are presented to Julie Ashfield, managing director of purchasing at Aldi UK, who deliberates on factors such as price, packaging, buyer demand and the ability to scale, before narrowing the competitors down to just two.

The finalists then have four weeks to respond to their feedback before presenting the improved products to Julie, who then decides which product will earn a place in more than 970 Aldi stores as a Specialbuy.

Your Local Guardian: the show airs every Thursday until November 24The show takes place every Thursday until November 24 (Picture: Aldi)

Daisy launched the idea for her camel dairy farm after growing up on an experience camel farm in Idlicote, Warwickshire, owned by her parents Joseph and Rebecca who are former lion tamers.

Daisy says: “When we started the dairy farm, everyone thought we were crazy. I certainly never would have thought of milking a camel. I’ve never even milked a cow.

“Camels are very emotional animals; a dairy camel must trust you to milk her. If the camel doesn’t trust you, it won’t drop its milk.

“Although the taste of camel milk is not so different from that of cow’s milk, it has been drunk for a long time in the Middle East, where it is known for its abundance of vitamins, nutrients and minerals. It is even said that Cleopatra used it as a beauty treatment for her skin.


Daisy explains, “Camel milk is an amazing superfood. There are a few things that really set it apart. It’s lactose intolerant friendly, it’s rich in vitamin C – it’s great for your skin – and it has many immune-boosting and medicinal properties. Plus, most importantly, it’s delicious!

Competing with a wide range of dairy suppliers, Daisy describes the show as a big moment for her business: “It’s a really big moment to introduce Aldi to camel milk. Having this opportunity is amazing.

The competition is part of Aldi’s ongoing commitment to local products.

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Aldi has pledged to prioritize local suppliers as it strives to spend an additional £3.5bn a year with UK businesses by the end of 2025.

This week’s episode, featuring Daisy’s DromeDairy Camel Milk, airs Thursday, November 3 at 8 p.m. on Channel 4.

The series will continue every Thursday until November 24.