Apple is reportedly working on an Augmented Reality shopping feature on the iPhone

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feat image apple store ar.jpg

Apple may be offering a Soon augmented reality (AR) functionality on the iPhone this would allow customers to point to products inside the Apple Store and instantly receive more information on specifications and pricing. The information will be displayed via an overlay on the iPhone screen, with the functionality itself expected to be integrated into the Apple Store app.

That’s according to the latest from reliable tipster Mark Gurman, who revealed that the tech giant has been working on the feature for at least 2020. Writing in his Power On newsletter on Bloomberg, Gurman revealed that he’s not clear when this feature will be released by Apple, although the company plans to release an API for developers so that it can be used in other retail stores as well.

He further explained that if the feature were to debut in the near future, it would be one of Apple’s biggest AR-related launches to date. Plus, it would be a taste of what’s to come with the company’s upcoming AR/VR headset.

Of course, take this information with a grain of salt as nothing is confirmed yet. So what do you think of the potential new feature? Share your thoughts with us in the comments below and stay tuned to TechNave for more tech news.

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