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Apple increases iPhone 13 prices in Japan

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Apple on Thursday raised the price of iPhone models in Japan, making the product more expensive for Japanese consumers. In some cases, prices are now nearly 20% higher, which may reflect the weakening of the local currency against the dollar.

As first reported by Nikkei Asia and confirmed by 9to5Mac, iPhone prices have just been updated on Apple Japan’s website and are likely in effect for retail stores in the country. An online Apple Store page on the Web Archive confirms that prices have recently been adjusted.

For example, the cheapest iPhone currently available from Apple, which is the 64GB third-generation iPhone SE, has gone down from 57,800 yen ($423) to 62,800 yen ($459). The entry-level iPhone 13 Pro model, which comes with 128GB of storage, now costs 144,800 yen ($1,060), up from the previous price of 122,800 yen ($899).

As you can see, iPhone prices in Japan were even lower than in the United States. Unfortunately, Japan’s local currency has lost about 15% of its value against the US dollar over the past three months, which ultimately has an impact on the price of imported goods.

Despite the price hike, iPhone sales in Japan seem to be doing well. Recent research shows that the new third-generation iPhone SE is in high demand in the Asian country, accounting for 18% of local smartphone sales in April.

Only iPhone prices have increased in Japan.

For now, prices for other Apple products appear to be unchanged in Japan, but interestingly the company didn’t wait for the iPhone 14 to launch this fall to change prices in the country. Of course, this suggests that the iPhone 14 will have a higher launch price in Japan compared to the launch price of the iPhone 13 last year.

It should be noted that iPhone prices have also become more expensive in the rest of the world. Earlier this year, the new iPhone SE launched for $429 in the US, which is $30 more than its previous generation. In this case, the price increase may be related to inflation and component shortages.

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