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7 Unforgettable Fashion And Mood Combinations In “A Business Proposal”

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Missing “A Business Proposition” and having withdrawal symptoms since its epic ending? This is quite understandable ! After all, the drama gave us tons of laughs, cuteness, and scream-worthy moments to leave us wanting more. Let’s revisit some of the unforgettable scenes from this drama through the best fashion and mood combinations of its amazing cast.

Warning: spoilers for the upcoming drama!

From cute to chic, alter ego style

Shin Ha Ri (played by Kim Sejeong) isn’t your typical girl. She’s a smart, honest, straight-forward young woman with a positive disposition, even though things never seem to go her way. She always keeps a bright smile on her face and does her best at work and in her relationships. This reflects her colorful and cute style at home, while at work she prefers practical and easy-to-wear clothes to survive long hours. Even when she’s home, her fluffy sweaters are adorable!

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When she transforms into Shin Geum Hee, however, it’s a complete reversal of her simple, no-fuss style. To ward off a possible arranged marriage, she and her best friend Jin Young Seo (played by Seol In Na) conceptualize the image of a “saen unni” or a “strong villain”. That doesn’t necessarily mean a negative image but she portrays a slightly off-putting style with super strong dark makeup, a “provocative” style and bizarre behavior!

Mixing leather, stockings and a corset-style top with the checkerboard print might be her idea of ​​sexy and aggressive, but it’s actually quite a trendy look! She could pass herself off as a popular Gen Z influencer who doesn’t care about fashion rules!

Her dominating style as Shin Geum Hee is a “rich girl look,” which portrays her as someone who only cares about brands, luxury goods, and outward appearances. Her alter-ego wardrobe consists of lots of checkered and striped pieces, perhaps for a preppy “Gossip Girl” style, and she also wears two-piece matching pieces that are currently popular in Korea.

One of her best looks in the drama is the fake white birthday dress, which rips in the back in a funny incident that leads her to get close to Kang Tae Moo (played by Ahn Hyo Seop). Shin Ha Ri definitely looks flawless in white! Whatever she wears, her true personality shines through, and no amount of makeup can ever hide her kind heart.

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Vibes of twinning with the best friend

Perhaps one of the best things about this drama is the depiction of the friendship between Shin Ha Ri and Jin Young Seo. It’s natural, warm, chaotic and messy, like all true friendships. When it comes to fashion, they may have different tastes, but their styles seem to make sense when they’re together.

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When it comes to Young Seo’s style, no one can deny that she rocks professional, indie, and girlboss fashion with her modern suits and confident gait! She wants to stand on her own without the help of her wealthy and powerful father, and this is the trait that sets her apart from other typical chaebol characters. Although she grew up in a privileged home, she does not always live like one: she eats tteokbokki (spicy rice cake) with Ha Ri in a small store, gets drunk in a pojangmacha (outdoor drinking spot) and helping out at her friend’s chicken shop. Her down-to-earth personality and impeccable style make her a character that people won’t easily forget!

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Frenemy Mode Showdown

The opposite of Young Seo is his cousin Yoo Jung (played by Seo Hye Won), who only got his directorial title because of his family. She is the queen of “konglish”, who speaks in Korean and English to show herself as her mother. She also doesn’t work hard and often skips work to go shopping. But she and Young Seo have things in common: their style and taste in men. In one episode, Yoo Jung gets upset whenever she and Young Seo wear similar pieces at the same time. They both carry the latest designer brands and trendy accessories like bags, scarves and sports jackets. Despite that, Yoo Jung’s silly antics actually make her quite adorable!

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From professional to bromance with elegant suit style

The dashing men in this drama, CEO Kang Tae Moo and Secretary Cha Sung Hoon (played by Kim Min Kyu), aren’t left behind when it comes to fashion. Even though they’re in a professional setting that demands office-ready suits, their outfits are anything but boring.


As CEO, Kang Tae Moo often wears head-to-toe tailored suits with black and gray monotones. This reflects his cold, workaholic personality as a lonely young man who distracts himself with work and doesn’t care about forming personal relationships. But as the drama progresses, her heart warms to Shin Ha Ri, and at the same time, her style becomes sweeter and more colorful. One of the key pieces he wears is a zip-up knit jacket in gray and a similar style in white. It looks good whether in business or casual looks.

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Cha Sung Hoon has a “uniform” of matching suits, ties, and his signature glasses. But what it lacks in color and noticeable detail in outfits, it makes up for with its beauty and heart-melting dimples!

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Opposites attract

As Kang Tae Moo and Shin Geum Hee, the protagonists’ personalities and styles often clash. But as Kang Tae Moo and Shin Ha Ri, they naturally pair well in intentional and unintentional couple outfits. In the final scene, the two are wearing pops of bright yellow to portray a joyous and happy ending!

Complementary torque

Young Seo and Sung Hoon are a perfect match with styles that go well together. Both characters working in companies, they complement each other’s professional, classic and clean fashion.

Bonus: a well-matched party style

Who wouldn’t want to work with these wacky but adorable colleagues? Few viewers may have noticed, but pops of neon and bright colors are often infused with this group’s workwear to match their comedic moments!

It might be sad to think that we won’t be able to watch more of this drama right now. But it gave us lots of fun memories and fashion inspiration. Maybe we can even see them again (fingers crossed for a new season)?

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Hey Soompiers, which outfit and unforgettable moment do you prefer in this drama? Let us know in the comments below!

DianeP_Kim is an English magazine and online publisher based in South Korea. She is the author of a K-pop style book published by Skyhorse Publications, New York, including her second book, “BTS Bible”. Check it out on Amazon, follow her on Instagram @dianne_panda.

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